Whale Creek Investment Pitch Deck

A comprehensive pitch deck for a premium furniture manufacturer seeking investment to expand product lines and e-commerce capabilities.

Presentation Design Business Strategy E-commerce Planning

Project Overview

Whale Creek Co., a premium woodworking studio founded in 2019, needed a compelling pitch deck to attract investors for expanding their product lines and e-commerce operations.

Their flagship Bonnet Stool had gained recognition on Etsy, but they needed capital to scale production and launch new products, including felt wall hangings.

Our challenge was to create a visually striking pitch deck that clearly communicated the business opportunity, market position, and growth strategy to potential investors.

$200K

Investment target for expansion

50%+

Product profit margins

Whale Creek Bonnet Stool

Our Process

How we developed a compelling investment narrative for Whale Creek Co.

1

Discovery & Strategy

We conducted in-depth interviews with the founder to understand the business, analyzed market trends, and identified key competitive advantages.

2

Narrative Development

We crafted a clear investment story highlighting Whale Creek's unique position, backed by specific market data and financial projections.

3

Design & Refinement

We designed a visually cohesive deck that reflected their craftsmanship-oriented brand while clearly presenting complex business information.

Results & Impact

How our pitch deck helped Whale Creek Co. achieve their business goals

Investment Success

The pitch deck helped secure $175,000 in initial investment funding, enabling production scaling and new product development.

Business Growth

Clear e-commerce strategy helped Whale Creek expand from Etsy to a dedicated Shopify store with 4x revenue growth.

Strategic Clarity

The market analysis and competitive positioning provided a clear strategic framework for product expansion.

"Pax Media took our business vision and translated it into a compelling investment narrative. The pitch deck they created wasn't just visually stunning—it told our story with clarity and conviction, helping us secure the funding we needed to take Whale Creek to the next level."
DF

David Finegan

Founder, Whale Creek Co.

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